· 3 min read
Segments before sends
Sorting leads into segments as they arrive is worth more than any subject line test.
The instinct with a fresh list is to mail all of it. Resist it. A list split by why the lead is on it will beat the same list sent as one blast, every time.
Split on the thing you already know
- The hashtag they came from, which is usually a market or a language.
- Follower count, which tends to decide whether they can pay.
- Category, which decides what you can offer.
Filter a scrape down to the split you want, select the rows and push them into a Resend segment. The segments themselves live in Resend, so the split is already where you send from.
Try it on your own hashtags
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