· 4 min read
Why giveaway hashtags are the best cold list on Instagram
An account running a giveaway has told you three things about itself before you ever say hello.
Most cold lists are scraped from people who happen to match a keyword. A giveaway list is different, because posting a giveaway is an action, not an attribute.
What the post already tells you
- They have a product worth giving away, so they have inventory and a margin.
- They are spending effort on growth right now, which is when tools and services get bought.
- They are comfortable working with other accounts — giveaways are usually collaborations.
Why the contact rate is high
Accounts running promotions tend to be set up as business profiles, and business profiles publish a contact email. Where they do not, the link in bio usually leads to a store with a contact page. That is two independent routes to an address on the same lead.
How to use it without being a nuisance
Reference the giveaway. Builtlead stores the post each lead came from for exactly this reason — a first line that names what they just did reads as attention, not automation.
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